Moment
The team behind Cookpad – one of the world’s largest recipe sharing services – commissioned us to develop a brand identity and packaging set for its innovative home-cookery pairing initiative, Moment.
Moment connects professional chefs around the world with home cooks, in their homes. Working closely with the team, we created an identity that captured these connections, embodied the sophistication and finesse of the culinary results, and incorporated a little mischief too.
Moment connects professional chefs around the world with home cooks, in their homes. Working closely with the team, we created an identity that captured these connections, embodied the sophistication and finesse of the culinary results, and incorporated a little mischief too.
As part of the brief, we were asked to create a hidden and playful treat for those who chose to recycle the box, properly. These two characters below are only revealed for those who open up and flatten the Moment package.
