Moment
The team behind Cookpad – one of the world’s largest recipe sharing service – commissioned us to develop a brand identity and packaging set for its innovative home-cookery pairing initiative, Moment.
Moment, connects professional chefs around the world with home-cooks, in their homes. Working closely with the team, we created an identity that captured these connections, embodied the sophistication and finesse of the culinary results, and incorporated a little mischief too.
Moment, connects professional chefs around the world with home-cooks, in their homes. Working closely with the team, we created an identity that captured these connections, embodied the sophistication and finesse of the culinary results, and incorporated a little mischief too.
As part of the brief, we were asked to create a hidden and playful treat for those who chose to recycle the box, properly. These two characters below were only revealed for those who opened up and flatten the Moment package.
