The South London Gallery invited us to work with its ‘Art Assassins’ team – a group of young people from local schools who are involved in helping run the Gallery – to create a flyer to recruit new members.

Using visual references and our own eclectic library of books, we ran a workshop where we discussed brand identity and systems of marketing to young people.  The kids came up with ideas about how to entice their peers through group dialogue and individual designs and drawings. The result was an attractive flyer using a combination of their ideas, which we put together digitally, and is currently being used to advertise this fantastic initiative across South London.

Studio Baum won a contract to work with New York University’s ‘Centre for Immigrant Health’ to brand and develop its new online medical translation course.  The project also involved developing a new audio recording tool, whereby users can interpret audio online.

The Building Exploratory invited us to carry out a series of workshops exploring the built environment of Bow Road, which is part of London’s High Street 2012. Working with GCSE Art students at Langdon Park School in East London, we went on a field trip to study the typography and window arrangements of the road. In response to their findings, the students created some fantastic typographic pin and thread pictures, and pixel images that will be displayed in the windows of some of the buildings on Bow Road.

The South London Gallery asked us to run a series of branding and web design workshops with two secondary schools in South London, so that the students could create their own marketing campaign to advertise the ‘Double Take’ project.  This project was an art lending scheme, whereby the Gallery loaned both schools a number of valuable contemporary artworks (by the likes of Gavin Turk and Tracey Emin) to be exhibited within the school buildings.

Over the series of 10 workshops we covered basic concepts of brand development and marketing, and how this new knowledge could be put to use when the students designed a logo and website that would attract their target audience – their peers.  The final outcome was an animated logo housing the students’ brand ideas, and a website designed and built with the students.

Creative Partnerships invited Studio Baum to deliver a series of design workshops to Year 7 students at Sandwich Technology College in Kent.  The final deliverable for the students was to design and build their own website for the 2008 ‘Cultureal’ festival held in Sandwich, so together we developed two creative routes and had an open discussion about both concepts. Once the students selected the winning design, Studio Baum built the site under their creative direction.

Studio Baum won a contract to create a catalogue of illustrations to be used in an innovative piece of educational computer software called ‘Face 2 Face’, which enables young people to learn through creative collaboration.

Creative Partnerships invited Studio Baum to take part in an eighteen-month long education project with St. John’s School in Epping. The focus of the project was the environment and sustainability.  Taking the school’s surroundings of the beautiful, ancient Epping Forest as a starting point, and setting up a micro-design studio in an empty corner of a classroom, we worked with Years 7 and 8 students towards a two-fold outcome: to help them challenge and change the way their school runs, and to create a resource book.

Working with the students and teachers, we:

• Ran branding and marketing workshops, using visual references and our own eclectic library of books,  where we discussed brand identity and systems of marketing to young people.  Here, the students created a brand identity and logo for the eighteen-month project. 
• Created installations and signage using found objects.
• Organised a recycling day to encourage the students and their parents to bring in old objects from home to be used to make the installations.
• Looked at the natural surroundings of the school, the plant and animal life that live within the grounds and how we can live symbiotically with them. 
• Grew herbs and went foraging with a professional forager from the National Trust.
• Ran cooking sessions using foraged, home-grown and local-sourced ingredients. 
• Designed posters that promote eating seasonal food.
• Created quirky marketing campaigns to encourage people to turn off the lights around the school.
• Analysed the school’s energy consumption, looking into recycling, reusing and energy-saving. 
• Initiated a 10-minute, school-wide ‘black out’ (every student and teacher turns off all lights, computers, printers, projectors, radios, televisions etc) for the last day of every school week – the school’s energy supplier estimated that in the 10 minutes the school ‘black out’ managed to save enough power to run a laptop computer for 2 months!

The outcome of all of the above was then collated and used to create a book with the students, which they named ‘E.G. – The Eco Guide: St. John’s School Leading by Example’. This book is a testament to the students’ passion for their environment and their school, and is an inspiration for other schools to reflect on the way they co-exist with their surroundings.

Creative Partnerships asked Studio Baum to run a one-off design workshop with Year 6 students at Temple Sutton Primary School in Southend, to help them create a poster to advertise the school play, ‘Just a Pawn in the Game’.  The school encourages students to play chess, which the children do with a passion, and the play reflected the their favourite pastime. 

The session invited students to design their own posters after we ran a short, fun workshop looking at global brands and their marketing to young people, using visual aids and our own selection of books.  Students then brainstormed together, drawing and talking about their ideas, and the outcome was a group-effort that we put together digitally.

Schools Council UK commissioned Studio Baum to rebrand its ‘Voicebox’ magazine, and produce two new directions for its primary and secondary school audiences. For the primary school magazine we devised the four ‘Voicebots’ characters that appear throughout the publication, whilst the secondary school design pursued a more edgy, comic book aesthetic.

Working with Turner Contemporary in Margate, we designed and built ‘Page Turner’, a website to showcase the gallery’s young people’s ongoing art competition.  The brief required an interface to allow students, teachers and teaching assistants to submit artwork to the competition online, which they and other users could then rate.  The competition was split into two categories – ‘Secondary Education’ and ‘Further and Higher Education’ – and so the site needed to accommodate this.