Margate Town Partnership commissioned Studio Baum to create a brand identity and printed material to market its new initiative promoting the cultural and creative history of Margate. Drawing on the town’s unique heritage, the logo is based on the wooden structures that make up the supports for Dreamland’s Scenic Railway, the UK’s oldest roller coaster.
Award-winning Hungarian winemakers, Weninger, approached Studio Baum to brand its new, limited edition range of wines, Saybritz. The brief was to develop a minimal identity and label that represented the handing down of the Saybritz grape from generation to generation within the Weninger family.
Photo courtesy of Weninger.
BBC2 and Silver River commissioned us to brand its new gastronomic game show, ‘A Question of Taste’. We also created the animated opening title sequence and all other graphical elements, including the stings, bumpers and round intro titles.
Canterbury Christ Church University invited us to create a brand identity for a new student-led social networking site for East Kent, alongside a steering group of the University’s students. The result was Fuse East.
Studio Baum worked alongside talented new director, Simon Welsford, to achieve his vision for the publicity launch of ‘Jetsam’, his groundbreaking directorial debut feature film. We created a typographic treatment for the film’s title that reflected the intense storyline, and a poster. Jetsam has since collected numerous industry awards and critical acclaim, and was premiered at the Times BFI 51st London Film Festival 2007.
Logo featured in ‘Los Logos 4’ published by Gestalten.
Studio Baum won a contract to work with New York University’s ‘Centre for Immigrant Health’ to brand and develop its new online medical translation course. The project also involved developing a new audio recording tool, whereby users can interpret audio online.
Meltree Properties asked us to come up with a new name and vision for Margate’s old sweet shop, which the company were proposing to develop into artists’ studios and a gallery. The outcome was ‘The Humbug’, and the brand identity and mock-up designs for the facade reflect both the building’s heritage and plans for a bright future.
Logo featured in ‘Los Logos 4’ published by Gestalten.
The lovely Jessica at Magical Quests Drama Parties, asked us to create a new brand identity for her company, which provides bespoke interactive creative parties for young people based on their favourite novels, characters and stories. She wanted the identity to reflect the magic that she creates with her team of talented actors, and through her events’ stories and games. We designed promotional cards and a website to compliment the new brand, which suggests an enchanted experience awaits. The website has magical, fantastical animated elements throughout to whet users’ appetites for what lies in store…
Click here to visit the website.
Chunky Punch Productions approached us to create the branding, website, title animations and studio interior graphics for Sony Pictures International’s ‘Snaparazzi’, an Italian game show aimed at young filmmakers. You can watch the motion graphics we created here.
Studio Baum were invited to create a brand identity for this new, online, hip hop radio station.
The Union of Jewish Students invited us to create a new logo to represent its organisation and those whom it represents – over 8,000 Jewish students across the UK and Ireland. Working around its target audience – young, Jewish students with a strong cultural sense of identity – we designed a youthful typographic treatment that incorporated the 'magen david ' star.
Frances Hunt approached Studio Baum to redesign its logo. Using the first letters of both names in the company, we created a logo based on a chair design. This new identity was then rolled out across stationery and an e-commerce website.
This logo was featured in ‘Los Logos 4’, published by Gestalten.
Clifton Rocks approached Studio Baum to design its new brand identity. The logo incorporates both traditional and modern typefaces, with a graphical representation of a precious stone, to reflect the new store’s eclectic collection of work by designers.
Studio Baum was asked to create a brand identity for Article 1, an organisation which focuses on the lessons learned from the Holocaust and the more recent consequences of ignoring human rights in Rwanda, Bosnia and Darfur. The resulting logo is based on a ribbon – an object closely associated with communities of support – and was rolled out across stationery and a new website.
Canterbury Christ Church University approached us to come up with an eye-catching design to entice new members to join its long-established, well-respected choir.
Silver River TV approached us to produce the branding, title animation and round graphics for its new pilot TV programme, ‘Opposites Attack’.
Studio Baum was approached by the Writers’ Advice Centre for Children’s Books to create its new identity. The result is a fun, yet grown-up, logo inspired by conversation. In addition to this, we created stationery, advertising material, a content managed e-commerce website and digital marketing campaigns.
Click here to view the website.
We were overjoyed to help Rwandese charity, Aspire, when they asked us to design a logo for them. The charity helps Rwandese women rebuild their lives in the wake of the Genocide, war and poverty which have shattered their country. The logo is based around the colour palletes and textile designs of traditional clothing of the country.
Studio Baum were asked to create a new identity and printed material for the ‘Big Sky’ events, including the internationally renowned ‘Big Sky Jazz Festival’.
Studio Baum was invited to create a snappy marketing strategy to encourage outside investment in Margate. Using clichéd statements often used to describe down-at-heel British seaside towns, we shook things up and employed them to work for Margate, the original hip seaside town. Working with clever copy, we designed a collection of bright, fun postcards and accompanying stationery using seaside stripes.
London-based, award-winning ethical fashion designer, Choolips, commissioned us to rebrand its company, which promotes the artistry and beautiful textiles of the artisans it supports globally. We created a logotype hinting to the thread that runs through each handmade and ethically-sound piece of clothing it makes.
Studio Baum won a three-way pitch to create the brand identity for this new international television production company. The brief asked that the logo represent the company’s unique punchy, youth-oriented programming using a character. Stationery was created to accompany the new identity, including hard-wearing plastic business cards.
Margate-based artist/designer, Katie Welsford, asked us to create a logo for her new venture, Albatross, for which she crochets beautiful, handmade treasures.
Schools Council UK commissioned Studio Baum to rebrand its ‘Voicebox’ magazine, and produce two new directions for its primary and secondary school audiences. For the primary school magazine we devised the four ‘Voicebots’ characters that appear throughout the publication, whilst the secondary school design pursued a more edgy, comic book aesthetic.
The Brain Men approached Studio Baum with the exciting challenge of developing a new brand identity and online presence for their corporate quiz company. The client requested that the identity borrow the Victoriana aesthetic and that the website – although mainly acting as an information point – have a twist: daily quizzes entertain and test subscribers to give them a taste of the Brain Men experience.
Click here to visit the website.
Studio Baum won the contract to create the identity for Testbed, an annual visual arts event hosted by Leeds Met Gallery. We subsequently designed a variety of printed material – including flyers, postcards, stickers, booklets and posters – for each Testbed event.
Leeds Met Gallery & Studio Theatre approached us to refresh its identity, and roll out a new logo and series of branded printed matter. The clean, new look is typographic, and works around colour and space.
Met Su Yan, a chain of exclusive sushi and noodle restaurants in London, asked us to devise a new brand identity for them. We based the concept around the lotus flower, creating a unique floral design for each element in their menu. The refreshed identity was rolled out online, in the restaurant interiors and through printed matter, including menus and stationery.
Studio Baum created a new identity and all accompanying marketing and exhibition material for Margate Rocks, a contemporary visual arts festival. This included the festival programme, posters and invitations, a website, way-finding signage, badges and exhibition graphics. The theme of the festival was ‘Arts & Ecology’, so we used the logo to create floral shapes that alluded to nature. All paper stocks were FSC accredited and printed using vegetable inks.
View the festival website here.
