slg ::: Studio Baum ::: 2012

The South London Gallery invited us to work with its ‘Art Assassins’ team – a group of young people from local schools who are involved in helping run the Gallery – to create a flyer to recruit new members.

Using visual references and our own eclectic library of books, we ran a workshop where we discussed brand identity and systems of marketing to young people. The kids came up with ideas about how to entice their peers through group dialogue and individual designs and drawings. The result was an attractive flyer using a combination of their ideas, which we put together digitally, and is currently being used to advertise this fantastic initiative across South London.

The South London Gallery asked us to run a series of branding and web design workshops with two secondary schools in South London, so that the students could create their own marketing campaign to advertise the ‘Double Take’ project. This project was an art lending scheme, whereby the Gallery loaned both schools a number of valuable contemporary artworks (by the likes of Gavin Turk and Tracey Emin) to be exhibited within the school buildings.

Over the series of 10 workshops we covered basic concepts of brand development and marketing, and how this new knowledge could be put to use when the students designed a logo and website that would attract their target audience – their peers. The final outcome was an animated logo housing the students’ brand ideas, and a website designed and built with the students.