Studiobaum

Studio Baum was invited to create a snappy marketing strategy to encourage outside investment in Margate. Using clichéd statements often used to describe down-at-heel British seaside towns, we shook things up and employed them to work for Margate, the original hip seaside town. Working with clever copy, we designed a collection of bright, fun postcards and accompanying stationery using seaside stripes.

Margate Town Partnership commissioned Studio Baum to create a brand identity and printed material to market its new initiative promoting the cultural and creative history of Margate. Drawing on the town’s unique heritage, the logo is based on the wooden structures that make up the supports for Dreamland’s Scenic Railway, the UK’s oldest roller coaster.